As CMOs have never been more critical, and yet never more vulnerable, we developed the ultimate CMO Thrive Guide—drawing from the collective wisdom of 21 influential CMOs, CFOs, and CEOs -- so that CMOs can maximise their impact in the critical first 12 months, whatever their tenure.
As CMOs have never been more critical, and yet never more vulnerable, we developed the ultimate CMO Thrive Guide—drawing from the collective wisdom of 21 influential CMOs, CFOs, and CEOs -- so that CMOs can maximise their impact in the critical first 12 months, whatever their tenure.
GLENN H. SCHIFFMAN, EVP & CFO, FANATICS
GLENN H. SCHIFFMAN, EVP & CFO, FANATICS
The definitive ‘year 1’ playbook for the world’s
most influential, brand-ambitious CMOs
The definitive ‘year 1’ playbook for the world’s
most influential, brand-ambitious CMOs
“I don’t need CMOs to be balance-sheet experts; it’s not an issue. Just be clear on what’s important to the business growth, drive it, and measure it all to ensure we are getting our money’s worth.”
“I don’t need CMOs to be balance-sheet experts; it’s not an issue. Just be clear on what’s important to the business growth, drive it, and measure it all to ensure we are getting our money’s worth.”
CMOThriveGuide
CMOThriveGuide
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Building Brands for Humans and Machines
Our whitepaper on brand excellence in the AI era. Featuring a new go-to-market model, insider case studies, and proprietary research from Semrush, the leading online visibility platform.
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What’s inside
01
Table of Contents
02
New GTM Framework: Priming & Proving
03
The Four Levers of excellence
04
Case Studies of Excellence
05
Actions To Boost Your Brand's Performance
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