Privacy Policy

Twentyfirstcenturybrand.com (our website) is provided by TwentyFirstCenturyBrand (we, our or us). We are the controller of personal data obtained via our website, meaning we are the organisation legally responsible for deciding how and for what purposes it is used.

We take your privacy very seriously. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share any information relating to you (your personal data) in connection with your use of our website. It also explains your rights in relation to your personal data and how to contact us or a relevant regulator in the event you have a complaint.

We collect, use and are responsible for certain personal data about you. When we do so we are subject to the UK General Data Protection Regulation (UK GDPR). We are also subject to the EU General Data Protection Regulation (EU GDPR) in relation to goods and services we offer to organisations in the European Economic Area (EEA).

Given the nature of our website, we do not expect to collect the personal data of anyone under 13 years old. If you are aware that any personal data of anyone under 13 years old has been shared with our website please let us know so that we can delete that data.

This privacy policy is divided into the following sections:

1. What this policy applies to
2. Personal data we collect about you
3. How your personal data is collected
4. How and why we use your personal data
5. Marketing
6. Who we share your personal data with
7. How long your personal data will be kept
8. Transferring your personal data out of the UK
9. Cookies and other tracking technologies
10. Your rights
11. Keeping your personal data secure
12. How to complain
13. Changes to this privacy policy
14. How to contact us
15. Do you need extra help?

What this policy applies to

This privacy policy relates to your use of our website only.

Throughout our website we may link to other websites owned and operated by certain trusted third parties to make certain additional products and services available to you). Those third party websites may also gather information about you in accordance with their own separate privacy policies. For privacy information relating to those third party websites, please consult their privacy policies as appropriate.

Personal data we collect about you

The personal data we collect about you depends on the particular activities carried out through our website. Accordingly, we may collect and use the following personal data about you:

1. first and last name
2. email address
3. address
4. telephone number
5. location data
6. Job title
7. Company information
8. biography
9. profile picture
10. details of any information, feedback or other matters you give to us by phone, email, post or via social media
11. account details, such as username and login details
12. your activities on, and use of, our website
13. your professional interests
14. your professional online presence, e.g. LinkedIn profile
15. social media presence e.g. Facebook, Instagram, MySpace, Pinterest, SoundCloud, Tumblr, Twitter profile
16. information about the services we provide to you
17. your contact history, purchase history and saved items
18. information about how you use our website and technology systems

You must provide certain personal data to use our website and the services on it unless we tell you that you have a choice.

Sometimes you can choose if you want to give us your personal data and let us use it. Where that is the case we will tell you and give you the choice before you give the personal data to us. We will also tell you whether declining to share that personal data will have any effect on your use of our website or any services on it.

We collect and use this personal data for the purposes described in the section ‘How and why we use your personal data’ below.

How your personal data is collected

We collect personal data from you:

1. directly, when you enter or send us information, such as when you log in to our website, interact with our website, submit your email address for waiting lists and contact us about our services, and
2. indirectly, such as your browsing activity while on our website,

We also collect personal data about you from other sources as follows:

1. LinkedIn

How and why we use your personal data

Under data protection law, we can only use your personal data if we have a proper reason, e.g.:

1. where you have given consent
2. to comply with our legal and regulatory obligations
3. for the performance of a contract with you or to take steps at your request before entering into a contract, or
4. for our legitimate interests or those of a third party

A legitimate interest is when we have a business or commercial reason to use your personal data, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own. You can obtain details of this assessment by contacting us (see ‘How to contact us’ below).

What we use your personal data for

• Creating and managing your account with us

Depending on the circumstances:

1. your consent as gathered below
2. where we are not required to obtain your consent and do not do so, for our legitimate interests, i.e. to be as efficient as we can so we can deliver the best service to you

If you have provided such a consent you may withdraw it at any time by emailing us (this will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn)

• Customising our website and its content to your particular preferences based on a record of your selected preferences or on your use of our website

Depending on the circumstances:

1. your consent as gathered below
2. where we are not required to obtain your consent and do not do so, for our legitimate interests, i.e. to be as efficient as we can so we can deliver the best service to you

If you have provided such a consent you may withdraw it at any time by emailing us (this will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn)

• Retaining and evaluating information on your recent visits to our website and how you move around different sections of our website for analytics purposes to understand how people use our website so that we can make it more intuitive or to check our website is working as intended

Depending on the circumstances:

1. your consent as gathered below
2. where we are not required to obtain your consent and do not do so, for our legitimate interests, i.e. to be as efficient as we can so we can deliver the best service to you

If you have provided such a consent you may withdraw it at any time by emailing us (this will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn)

• Communications with you not related to marketing, including about changes to our terms or policies or changes to our products and services or other important notices

Depending on the circumstances:

1. to comply with our legal and regulatory obligations
2. in other cases, for our legitimate interests, i.e. to be as efficient as we can so we can deliver the best service to you

• Protecting the security of systems and data used to provide the services

1. To comply with our legal and regulatory obligations

We may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests, ie to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us

• Statistical analysis to help us understand our customer base

For our legitimate interests, i.e. to be as efficient as we can so we can deliver the best services to you

• Updating and enhancing customer records

Depending on the circumstances:

1. to perform our contract with you or to take steps at your request before entering into a contract
2. to comply with our legal and regulatory obligations
3. where neither of the above apply, for our legitimate interests, e.g. making sure that we can keep in touch with our customers about existing products and services

• Disclosures and other activities necessary to comply with legal and regulatory obligations that apply to our business, e.g. to record and demonstrate evidence of your consents where relevant

To comply with our legal and regulatory obligations

• Marketing our services to existing and former customers

1. For our legitimate interests, i.e. to promote our business to existing and former customers

See ‘Marketing’ below for further information

• To share your personal data with members of our group and third parties that will or may take control or ownership of some or all of our business (and professional advisors acting on our or their behalf) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency In such cases information will be anonymised where possible and only shared where necessary

Depending on the circumstances:

1. to comply with our legal and regulatory obligations
2. in other cases, for our legitimate interests, i.e. to protect, realise or grow the value in our business and assets

How and why we use your personal data—sharing

See ‘Who we share your personal data with’ for further information on the steps we will take to protect your personal data where we need to share it with others.

Marketing

We will use your personal data to send you updates by email about our products and services], including exclusive offers, promotions or new products and services.

We have a legitimate interest in using your personal data for marketing purposes (see above ‘How and why we use your personal data’). This means we do not need your consent to send you marketing information. If we change our marketing approach in the future so that consent is needed, we will ask for this separately and clearly.

You have the right to opt out of receiving marketing communications at any time by:

1. contacting us at hello@21cb.com, or
2. using the ‘unsubscribe’ link in emails or ‘STOP’ number in texts,

We may ask you to confirm or update your marketing preferences if you ask us to provide further products or in the future, or if there are changes in the law, regulation, or the structure of our business.

We will always treat your personal data with the utmost respect and never sell or share it with other organisations outside of the Common Interest Group of companies for marketing purposes.

For more information on your right to object at any time to your personal data being used for marketing purposes, see ‘Your rights’ below.

Who we share your personal data with

We routinely share personal data with:

1. third parties we use to help deliver our products and/or services to you, and
2. other third parties we use to help us run our business, e.g. website hosts and website analytics providers

We only allow those organisations to handle your personal data if we are satisfied they take appropriate measures to protect your personal data. We also impose contractual obligations on them to ensure they can only use your personal data to provide services to us and to you.

We or the third parties mentioned above occasionally also share personal data with:

1. our and their external auditors, eg in relation to the audit of our or their accounts, in which case the recipient of the information will be bound by confidentiality obligations
2. our and their professional advisors (such as lawyers and other advisors), in which case the recipient of the information will be bound by confidentiality obligations
3. law enforcement agencies, courts, tribunals and regulatory bodies to comply with our legal and regulatory obligations
4. other parties that have or may acquire control or ownership of our business (and our or their professional advisers) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency—usually, information will be anonymised but this may not always be possible. The recipient of any of your personal data will be bound by confidentiality obligations

Who we share your personal data with—further information

If you would like more information about who we share our data with and why, please contact us (see ‘How to contact us’ below).

How long your personal data will be kept

Different retention periods apply for different types of personal data but we will not keep your personal data for longer than we need it for the purpose for which it is used.

If you stop using your account we will delete or anonymise your account data after five years.

Following the end of the of the relevant retention period, we will delete or anonymise your personal data.

Transferring your personal data out of the UK

The EEA, UK and other countries outside the EEA and the UK have differing data protection laws, some of which may provide lower levels of protection of privacy.

It is sometimes necessary for us to transfer your personal data to countries outside the UK. In those cases we will comply with applicable UK laws designed to ensure the privacy of your personal data.

As we are based in the UK we may also transfer your personal data from the EEA to the UK.

Under data protection laws, we can only transfer your personal data to a country outside the UK where:

1. in the case of transfers subject to UK data protection law, the UK government has decided the particular country ensures an adequate level of protection of personal data (known as an ‘adequacy regulation’) further to Article 45 of the UK GDPR. A list of countries the UK currently has adequacy regulations in relation to is available here.
2. there are appropriate safeguards in place, together with enforceable rights and effective legal remedies for you, or
3. a specific exception applies under relevant data protection law

Where we transfer your personal data outside the UK we do so on the basis of an adequacy regulation or (where this is not available) legally-approved standard data protection clauses recognised or issued further to Article 46(2) of the UK GDPR. In the event we cannot or choose not to continue to rely on either of those mechanisms at any time we will not transfer your personal data outside the UK unless we can do so on the basis of an alternative mechanism or exception provided by UK data protection law and reflected in an update to this policy.

Any changes to the destinations to which we send personal data or in the transfer mechanisms we rely on to transfer personal data internationally will be notified to you in accordance with the section on ‘Changes to this privacy policy’ below.

Transferring your personal data out of the UK—further information

If you would like further information about data transferred outside the UK, please contact us (see ‘How to contact us’ below).

We will ensure that all protections required by applicable UK laws are in place before transferring personal data to any organisation or body (or its subordinate bodies) governed by public international law or set up by, or on the basis of, an agreement between two or more countries (international organisations).

Cookies and other tracking technologies

We currently do not use any cookies or other tracking technologies on our website.

Your rights

You generally have the following rights, which you can usually exercise free of charge:

• Access to a copy of your personal data

1. The right to be provided with a copy of your personal data

A more detailed explanation of this right under UK law is available here

• Correction (also known as rectification)

1. The right to require us to correct any mistakes in your personal data

A more detailed explanation of this right under UK law is available here

• Erasure (also known as the right to be forgotten)

1. The right to require us to delete your personal data—in certain situations

A more detailed explanation of this right under UK law is available here

• Restriction of use

1. The right to require us to restrict use of your personal data in certain circumstances, e.g. if you contest the accuracy of the data

A more detailed explanation of this right under UK law is available here

• Data portability

1. The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations

A more detailed explanation of this right under UK law is available here

• To object to use

The right to object:

1. at any time to your personal data being used for direct marketing (including profiling)
2. in certain other situations to our continued use of your personal data, e.g. where we use your personal data for our legitimate interests unless there are compelling legitimate grounds for the processing to continue or the processing is required for the establishment, exercise or defence of legal claims

A more detailed explanation of this right under UK law is available here

• Not to be subject to decisions without human involvement

1. The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you
2. We do not make any such decisions based on data collected by our website

A more detailed explanation of this right under UK law is available here

• The right to withdraw consents

1. If you have provided us with a consent to use your personal data you have a right to withdraw that consent easily at any time
2. You may withdraw consents by emailing hello@21cb.com
3. Withdrawing a consent will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn

For further information on each of those rights, including the circumstances in which they do and do not apply, please contact us (see ‘How to contact us’ below). You may also find it helpful to refer to the guidance from the UK’s Information Commissioner on your rights under the UK GDPR.

If you would like to exercise any of those rights, please email, call or write to us—see below: ‘How to contact us’. When contacting us please:

1. provide enough information to identify yourself such as your full name and email address and any additional identity information we may reasonably request from you, and
2. let us know which right(s) you want to exercise and the information to which your request relates

Keeping your personal data secure

We have appropriate security measures to prevent personal data from being accidentally lost, or used or accessed unlawfully. We limit access to your personal data to those who have a genuine need to access it.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

If you want detailed information from Get Safe Online on how to protect your personal data and other information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

How to complain

Please contact us if you have any queries or concerns about our use of your personal data (see below ‘How to contact us’). We hope we will be able to resolve any issues you may have.

You also have the right to lodge a complaint with the Information Commissioner in the UK.

The Information Commissioner may be contacted using the details at https://ico.org.uk/make-a-complaint or by telephone: 0303 123 1113.

Changes to this privacy policy

This privacy policy was last published on [inser] and last updated on 23 July 2025.

We may change this privacy policy from time to time—when we make significant changes we will take steps to inform you by email.

How to contact us

You can contact us by email at hello@21cb.com if you have any questions about this privacy policy or the information we hold about you, to exercise a right under data protection law or to make a complaint. Do you need extra help?

If you would like this policy in another format (for example audio, large print, braille) or language please contact us (see ‘How to contact us’ above).

Acceptable Use Policy

• About this policy

1. Together with our Website Terms of Use, this acceptable use policy (Policy) governs how you may access and use this website and all associated web pages (Site), which is provided by us free of charge.
2. You should read this Policy carefully before using the Site.
3. By using the Site or otherwise indicating your consent, you agree to be bound by this Policy, which supplements our Website Terms of Use. If you do not agree with or accept any part of this Policy, you should stop using the Site immediately.
4. If you have any questions about this Policy, please contact us using the contact details provided in our Website Terms of Use.
5. If you would like this Policy in another format (for example: audio, large print, braille) or language please contact us using the contact details provided in our Website Terms of Use.
6. In this Policy:
   

‘we’, ‘us’ or ‘our’ means TwentyFirstCenturyBrand, a company registered in England and Wales under company registration number 12137119. Our registered office is at 6th Floor, 9 Appold Street, London EC2A 2AP and

‘you’ or ‘your’ means the person accessing or using the Site or its content.

• Acceptable use

We permit you to use the Site only for personal, non-commercial purposes and primarily for accessing information about us. Use of the Site in any other way, including any unacceptable use set out in this Policy, is not permitted.

• Unacceptable use

1. As a condition of your use of the Site, you agree not to use the Site:

1. for any purpose that is unlawful under any applicable law or prohibited by this Policy or our Website Terms of Use;
2. to commit any act of fraud;
3. to distribute viruses or malware or other similar harmful software code;
4. for purposes of promoting unsolicited advertising or sending spam;
5. to simulate communications from us or another service or entity in order to collect identity information, authentication credentials, or other information (‘phishing’);
6. in any manner that disrupts the operation of our Site or business or the website or business of any other entity;
7. in any manner that harms minors;
8. to promote any unlawful activity (including but not limited to the promotion or sale of any unlawful goods or services);
9. to represent or suggest that we endorse any other business, product or service unless we have separately agreed to do so in writing;
10. to gain unauthorised access to or use of computers, data, systems, accounts or networks; or
11. to attempt to circumvent password or user authentication methods.

• Linking and framing

1. You may create a link to our Site from another website without our prior written consent provided no such link:

1. creates a frame or any other browser or border environment around the content of our Site;
2. implies that we endorse your products or services or any of the products or services of, or available through, the website on which you place a link to our Site;
3. displays any of the trade marks or logos used on our Site without our permission or that of the owner of such trade marks or logos; or
4. is placed on a website that itself breaches this Policy.

1. We reserve the right to require you to immediately remove any link to the Site at any time, and you shall immediately comply with any request by us to remove any such link.

• Using our name and logo

You may not use our trade marks, logos or trade names except in accordance with this Policy and our Website Terms of Use.

• Breach

We shall apply the terms of this Policy in our absolute discretion. In the event of your breach of this Policy we may terminate or suspend your use of the Site, remove or edit Submissions, disclose Submissions or any other communication to users of our Site by you to law enforcement authorities or take any action we consider necessary to remedy the breach.

• Changes to this Policy

This Policy was published on 17 July 2025 and last updated on 17 July 2025.

We may change this policy from time to time, when we do we will inform you via email.

Website Terms of Use

• About our terms

1. These terms and conditions of use (Terms) explain how you may use this website and any of its content (Site). These Terms apply between TwentyFirstCenturyBrand (we, us or our) and you, the person accessing or using the Site (you or your).
2. You should read these Terms carefully before using the Site. By using the Site or otherwise indicating your consent, you agree to be bound by these Terms. If you do not agree with any of these Terms, you should stop using the Site immediately.
3. The Site is provided by us to you free of charge for information.
4. If you would like these Terms in another format (for example: audio, large print, braille) or language please contact us using the contact details set out below.
   
   About us
5. We are TwentyFirstCenturyBrand, a company registered in England and Wales under company registration number 12137119. Our registered office is at 6th Floor, 9 Appold Street, London EC2A 2AP. Our VAT registration number is 363 2235 18.
6. If you have any questions about the Site, please contact us by sending an email to info@21cb.com.

• Using the site

1. The Site is for your personal and non-commercial use only.
2. You agree that you are solely responsible for all costs and expenses you may incur in relation to your use of the Site.
3. We make no promise that the Site is appropriate or available for use in locations outside of the UK. If you choose to access the Site from locations outside the UK, you acknowledge you do so at your own initiative and are responsible for compliance with local laws where they apply.
4. We try to make the Site as accessible as possible. If you have any difficulties using the Site, please contact us using the contact details at the top of this page.
5. As a condition of your use of the Site, you agree to comply with our Acceptable Use Policy  and agree not to:

1. misuse or attack our Site by knowingly introducing viruses, trojans, worms, logic bombs or any other material which is malicious or technologically harmful (such as by way of a denial-of-service attack), or
2. attempt to gain unauthorised access to our Site, the server on which our Site is stored or any server, computer or database connected to our Site.

1. We may prevent or suspend your access to the Site if you do not comply with these Terms or any applicable law.

• Registration and password security

1. Use of the Site may require registration, particularly in order to access restricted areas of the Site.
2. We are not obliged to permit anyone to register with the Site and we may refuse, terminate or suspend registration to anyone at any time.
3. You are responsible for making sure that your password and any other account details are kept secure and confidential.
4. If we have reason to believe there is likely to be a breach of security or misuse of the Site through your account or the use of your password, we may notify you and require you to change your password, or we may suspend or terminate your account.
5. Any personal information you provide to us as part of the registration process will be processed in accordance with our Website Privacy Policy.

• Infringing content

1. We will use reasonable efforts to:

1. delete accounts which are being used in an inappropriate manner or in breach of these Terms; and
2. identify and remove any content that is inappropriate, defamatory, infringes intellectual property rights or is otherwise in breach of our Acceptable Use Policy
   
   when we are notified, but we cannot be responsible if you have failed to provide us with the relevant information.

1. If you believe that any content which is distributed or published by the Site is inappropriate, defamatory or infringing on intellectual property rights, you should contact us immediately using the contact details at the top of this page.

• Your privacy and personal information

Your privacy and personal information are important to us. Any personal information that you provide to us will be dealt with in line with our Website Privacy Policy, which explains what personal information we collect from you, how and why we collect, store, use and share such information, your rights in relation to your personal information and how to contact us and supervisory authorities in the event you have a query or complaint about the use of your personal information.

• Ownership, use and intellectual property rights

1. The intellectual property rights in the Site and in any text, images, video, audio or other multimedia content, software or other information or material submitted to or accessible from the Site (Content) are owned by us and our licensors.
2. We and our licensors reserve all our intellectual property rights (including, but not limited to, all copyright, trade marks, domain names, design rights, database rights, patents and all other intellectual property rights of any kind) whether registered or unregistered anywhere in the world. This means, for example, that we remain owners of them and are free to use them as we see fit.
3. Nothing in these Terms grants you any legal rights in the Site or the Content other than as necessary for you to access it. You agree not to adjust, try to circumvent or delete any notices contained on the Site or the Content (including any intellectual property notices) and in particular, in any digital rights or other security technology embedded or contained within the Site or the Content.
4. Trade marks: trade marks and trade names may be used on the Site or in the Content. Use by you of any trade marks on the Site or in the Content is strictly prohibited unless you have our prior written permission.

• Submitting information to the site

1. While we try to make sure that the Site is secure, we do not actively monitor or check whether information supplied to us through the Site is confidential, commercially sensitive or valuable.
2. Other than any personal information which will be dealt with in accordance with our Website Privacy Policy, we do not guarantee that information supplied to us through the Site will be kept confidential and we may use it on an unrestricted and free-of-charge basis as we reasonably see fit.

• Accuracy of information and availability of the site

1. We try to make sure that the Site is accurate, up-to-date and free from bugs, but we cannot promise that it will be. Furthermore, we cannot promise that the Site will be fit or suitable for any purpose. Any reliance that you may place on the information on the Site is at your own risk.
2. We may suspend or terminate access or operation of the Site at any time as we see fit.
3. Any Content is provided for your general information purposes only and to inform you about us and our products and news, features, services and other websites that may be of interest, but has not been tailored to your specific requirements or circumstances. It does not constitute technical, financial or legal advice or any other type of advice and should not be relied on for any purposes. You should always use your own independent judgment when using our Site and its Content.
4. While we try to make sure that the Site is available for your use, we do not promise that the Site will be available at all times or that your use of the Site will be uninterrupted.

• Hyperlinks and third party sites

The Site may contain hyperlinks or references to third party advertising and websites other than the Site. Any such hyperlinks or references are provided for your convenience only. We have no control over third party advertising or websites and accept no legal responsibility for any content, material or information contained in them. The display of any hyperlink and reference to any third party advertising or website does not mean that we endorse that third party’s website, products or services. Your use of a third party site may be governed by the terms and conditions of that third-party site and is at your own risk.

• Our responsibility to you

1. If we breach these Terms or are negligent, we are liable to you for foreseeable loss or damage that you suffer as a result. By ‘foreseeable’ we mean that, at the time these Terms were formed, it was either clear that such loss or damage would occur or you and we both knew that it might reasonably occur, as a result of something we did (or failed to do).
2. We are not liable to you for any loss or damage that was not foreseeable, any loss or damage not caused by our breach or negligence, or any business loss or damage.
3. Nothing in these terms excludes or limits our liability for any death or personal injury caused by our negligence, liability for fraud or fraudulent misrepresentation, or any other liability that the law does not allow us to exclude or limit.

• Events beyond our control

We are not liable to you if we fail to comply with these Terms because of circumstances beyond our reasonable control.

• No third party rights

No one other than us or you has any right to enforce any of these Terms.

• Complaints

1. We will try to resolve any disputes with you quickly and efficiently. If you are unhappy with us, please contact us as soon as possible using the contact details set out at the top of this page.
2. The laws of England and Wales apply to these Terms, although if you are resident elsewhere you will retain the benefit of any mandatory protections given to you by the laws of that country.
3. Any disputes will be subject to the non-exclusive jurisdiction of the courts of England and Wales.

• Variation

1. These Terms were last published on 17 July 2025 and last updated on 17 July 2025.
2. No changes to these Terms are valid or have any effect unless agreed by us in writing or made in accordance with this clause 14.
3. We reserve the right to vary these Terms from time to time. Our updated Terms will be displayed on the Site and by continuing to use and access the Site following such changes, you agree to be bound by any variation made by us. It is your responsibility to check these Terms from time to time to verify such variations.