One year out from IPO and under pressure from social media giants, Pinterest needed to transform its brand to compete on its own terms. Rooted in the insight that Pinterest is the internet’s home for future-facing inspiration — not past validation — we developed a clear, confident positioning as ‘The World’s Inspiration Company’, with the purpose: “To bring everyone the inspiration to create a life they love.” The narrative was central to the S1 and successful IPO, and continues to fuel Pinterest’s business growth today.

We partnered with Pepsico's Global CMO and transformation team to co-create and roll out a transformation strategy that united marketers across brands, geographies, and seniorities. From C-suite strategy sessions to global workshops and creative training, we built the behaviours and tools that now fuel ‘Powering Positive Growth’ — reshaping how PepsiCo builds brands across the world, and for years to come.

Chime found success as an early pioneer of ‘no fees’ banking, but needed to drive growth with new audiences with an expanded product suite. Inspired by the insight that it’s more powerful to define people by their ambitions than their limitations, the strategy of “uniting everyday people to unlock their financial progress” serves as the cornerstone for Chime’s product innovations, visual identity evolution, and the narrative for its highly anticipated IPO in 2025.

Over a multi-year partnership, we worked with Starbucks to turn brand strategy into everyday action, helping drive consistency across markets and teams to strengthen differentiation. We built global playbooks across business lines, translating design targets and behavior principles into actinoable tools, measurement frameworks, and “Workshop-in-a-Box” materials now used by internal teams and partners worldwide.

To fuel Monzo’s next wave of growth, we co-created a bold Brand Blueprint rooted in their unique culture, product magic, and community truth. From brand strategy to Brand Week, we embedded in the business to ensure the strategy stuck — inspiring national campaigns, product innovation, and deep employee engagement.

In 2021, Instacart was a dominant player in online grocery 
— but needed to unlock new audiences and expand its total addressable market. We created a foundational Brand Blueprint rooted in redefining the category: from grocery delivery to the bigger and more emotional “eat at home” space. This opened up new growth with consumers and advertisers alike. We also strengthened company values and refined the employee and shopper value propositions to boost motivation and retention. The strategy powered a successful IPO, influenced product features like Shoppable Recipes, and helped drive a 12% valuation increase on the day of launch.

To elevate Flo from a functional utility app to an essential health partner, we defined a distinctive brand strategy anchored in the idea: “Know your Flo to Own Your Health.” From a new value proposition to inclusive content principles, the work inspired major product changes, a surge in premium subscriptions, and a bolder public stance — helping drive Flo to #1 in its category and double revenue.

With a purpose to help people “move forward and live fully,” we helped Progressive expand its role from a reactive claims provider to a proactive partner in people’s lives. Under this new mission, Progressive launched bold initiatives to drive greater equity for drivers, homeowners, and business owners. The strategy not only fueled 20% growth in auto premiums — it reignited the company’s ambition to lead the category in both purpose and performance.

We partnered with Mars Wrigley to architect their biggest repositioning in over a century, achieving a step change in relevance and preference with Gen Z buyers. We focused on the proven power of chewing to provide a moment of calm and connected it to the surging global demand for accessible wellness with the new value proposition, ‘A refreshingly easy way to recenter yourself,’ which inspired a bold new identity, Go-To-Market strategy, and breakthrough “Chew You Good" campaign platform, creating a more emotional connection across 70 markets globally.

We partnered with Motorway to craft a new brand strategy rooted in the unique confidence that Motorway offers both sellers and dealers at every mile of the car selling journey. The strategy shaped a bold visual identity for the brand, inspired a new product vision, and was embedded across every internal function, from legal to customer services. The work culminated in a new national campaign and a clear and inspiring mission: to build a better car market for everyone.