As CMOs have never been more critical, and yet never more vulnerable, we developed the ultimate CMO Thrive Guide—drawing from the collective wisdom of 21 influential CMOs, CFOs, and CEOs -- so that CMOs can maximise their impact in the critical first 12 months, whatever their tenure.
As CMOs have never been more critical, and yet never more vulnerable, we developed the ultimate CMO Thrive Guide—drawing from the collective wisdom of 21 influential CMOs, CFOs, and CEOs -- so that CMOs can maximise their impact in the critical first 12 months, whatever their tenure.
GLENN H. SCHIFFMAN, EVP & CFO, FANATICS
GLENN H. SCHIFFMAN, EVP & CFO, FANATICS
The definitive ‘year 1’ playbook for the world’s
most influential, brand-ambitious CMOs
The definitive ‘year 1’ playbook for the world’s
most influential, brand-ambitious CMOs
“I don’t need CMOs to be balance-sheet experts; it’s not an issue. Just be clear on what’s important to the business growth, drive it, and measure it all to ensure we are getting our money’s worth.”
“I don’t need CMOs to be balance-sheet experts; it’s not an issue. Just be clear on what’s important to the business growth, drive it, and measure it all to ensure we are getting our money’s worth.”
CMOThriveGuide
CMOThriveGuide
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CMOThriveGuide
The definitive ‘year 1’ playbook for the world’s most influential, brand-ambitious CMOs
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As CMOs have never been more critical, and yet never more vulnerable, we developed the ultimate CMO Thrive Guide—drawing from the collective wisdom of 21 influential CMOs, CFOs, and CEOs -- so that CMOs can maximise their impact in the critical first 12 months, whatever their tenure.
The different chapters are illustrated with over 25 insider case studies, 165 anecdotes and quotes, and 8 practical tools, combined with all the lessons we’ve learned working with over 150 of the world’s leading CMOs for iconic brands like Pinterest, Netflix, Airbnb, PepsiCo, Mars, Starbucks and more.
What’s inside
01
Learn & leverage the culture
02
Define your role in driving growth
03
Recruit & rally your communities
04
Make your martech matter
05
Put purpose into practice
06
Look after yourself
Download your copy
